A niche market is a specific section of a larger market where a customer with a set problem or problems have been identified. So, for...

Deciding to develop a personal brand is very important in marketing. By recognising and optimising your personal brand, you will not only...

Commercial brands are any brands that you see on the market place, that sell products on a large scale to their customers. The branding...

Brands are the sum of all tangible and intangible factors that make them unique. A brand in its' simplest form is the promise of a unique...

Remember that branding is doing everything so that your target audience sees and thinks of your in the right way. Businesses spend a lot...

The term brand is so openly and easily used these days that often people are unsure of what it is. What makeup do you wear often? You...