5 Reasons Why You Should Switch To An Instagram Business Account

If you still haven’t made the switch to an Instagram business profile, what are you waiting?

A business profile gives you so many more features to use as well as track the progress of your page and your interaction with your audience.

What Features Come with an Instagram Account?

• You get insights and statistics about your followers. You get to see how your posts are performing ( even if you don't get that many likes you still get eyes on your posts). With that you also get to know the amount of website clicks, impressions on your posts, page visits for the week and you don't even need to leave the app.

• You can have a contact button on your profile so people can get in touch easily. That contact button can have a phone number or email or both (it give you the option to add call or email) And if you are a brick and mortar business you can also add your location.

• You can schedule your posts with a tool like Hootsuite, Buffer, Later or Planoly and it posts automatically for you (when you have a personal account, you can still schedule your posts, but you have to post them yourself).

• Ad creation is simple and works in connection with Facebook. but the beauty is you ca seamlessly use the promote feature to promote a post and choose to be pormoted on the feed, stories of both. When you have more than 10k followers you can user the “swipe up” feature in stories and directly link your viewers to your website, for example to sign up.

• You can still use the swipe up feature to link your audience to view your videos on IGTV

You Can Track Performance with Instagram Insights

Instagram business profiles give you access to Instagram’s built-in analytics tool, Instagram Insights, with that you should have a clear idea of who your target audience is, when your audience is most active with you when they interact the most, how many people followed and unfollowed you.

Instagram ads

Having an Instagram business account also allows you to create attractive and interactive ads from within the app. If you want to promote a post simply click on the promote option, which may take a couple of hours to verify but it has never been easier. You might need to connect to a Facebook page if you haven't done so before to confirm before completing the promotion. Simply set your budget, select your call to action the length of time you want the advert to run for and you're good to go.

Your Industry Will Show on Your Profile

When you switch to a business profile, you need to create and link the profile to a Facebook page. You are then asked to select the industry you work in. That way when you link your profile to your page, the information crosses over. You can change that information on Instagram directly if you want to.

Make Money with Instagram Shoppable Posts

Shoppable posts have been around for a while now. This is where you can tag a product on the post which the customer can then look to purchase directly from the app. You would need to be eligible for shopping on Instagram which can take days or weeks to approve. But once that is done, you can choose photos you'd like to feature, tag up to five products per image, or up to twenty products per carousel.

As usual, you can add filters, captions and hashtags and you're ready to post. With shoppable posts, users will see more information when they click on the posts such as product details, price and often they can buy instantly.

Grow Your Overall Engagement by Using All of Instagram’s Features

Switching to an Instagram business profile will also unlock more features that you can use to increase your overall Instagram engagement. the downside is that once you have learned one feature, Instagram has released 25 ( the number is a joke, but the struggle is real). On the positive side it gives you new ways to engage with your target audience and by using all the features, you can grow your engagement and help make sure that your posts are seen.

By switching to an Instagram business profile, you’ll be sure to have access to the latest and greatest Instagram has to offer. Make sure to always keep an eye out for updates and always experiment with new features, Instagram likes that. Not only will you grow your reach, but it will also keep you one step ahead of competition.

Are you ready to start making money from your business? Are you ready to learn skills and habits that will turn your business into a money-making machine?

If you are ready for all of this business success, get started by downloading Gaelle's Free online resources right now.

​

1) Top 10 easy to start businesses for 2021 - YES, I WANT THAT

2) 10 Instagram Growth Hacks - YES, I NEED THAT

Was that helpful? Great, connect with me on Instagram for more tips on business and marketing for development and growth.