What is purpose? The reason why we do what we do in business.

Purpose:

- The reason for which something is done or created or for which something exists.

- A person's sense of resolve or determination.

- To have an intention or objective when doing something.

Purpose has become so important to so many of us these days. Doing something that is worthwhile for yourself and for others is not only rewarding but is a way of leaving a legacy for people to follow in your footsteps.

In business, having a purpose is what will have you working when no one is looking. Purpose will have you looking at a situation differently than other people because you have a vision/ Purpose will keep you going when all the odds are against you.

The point that I am making is, it is important to have a sense of direction, it will give meaning to everything you do. It will also help when no one is clapping for you, when you feel like all of it isn't worth it, purpose will pull you through.

In business purpose will:

Help articulate your business mission

- Why does your company exits

- Beyond your product and services what is the reason for your business existence?

Identify key themes and ideas

- What do you want the audience to know and think about your business?

- What is it that you would like to say to your audience?

- How would you like to share that information with your audience?

Connect with the right people

Ultimately the power of purpose comes into play when your audience understands and relates to you and what your business is about. The clearer the connection. between your business and your audience the better.

When the purpose of your business is clear and your audience is mobilised behind it, you will have authentic fans clients and advocates.

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