6 Reasons Why Your Business Needs To Be Active On Instagram.

Launching in October 2010, Instagram gained popularity quickly, with one million registered users in two months, 10 million in a year, and 1 billion active users as of May 2019. That's 1 billion potential eyes on your business.

As of December 2019, there were 23.82 million Instagram users in the UK with 32.3 percent of those users being between 25 and 34 years of age and 28.1% aged between 34 and 54 years of age.

To you, it may just be a silly app where people just share picture, but Instagram has attracted the attention of brands globally because they can achieve high levels of engagement and brand awareness and most of it for free.

Over ⅓ of Instagram Users use The App To Purchase A Product Online

So your instagram followers are more likely to buy from you than non-instagram users. I mentioned before that there are over 23 million UK users and the age groups with the most purchasing power make up 60.4% of the users. That's Over 14 million people who saw a product or service on Instagram and purchased it online.

Instagram’s User Base Allows You To Find Your Customers.

You can find your audience easily through hashtags and also through Instagram ads. Customers are increasingly shopping through Instagram ads and profiles that include a product page.

If your business is not on Instagram you are not only not visibly present to your customers but potentially not reaching them. 50% of Instagram users globally, actively visit the profile of a business every day. But because to you, Instagram is just a silly app you could be missing out on having eyes on your business and sales.

Think of Instagram as a gallery extension of your business, where you share information about your business, your values and of course products, the more present you are the more valuable you will be to your target audience.

Build An Audience That Will Stay Connected With Your Brand.

When people talk about Instagram, they talk about reach, interaction and visibility. Yes, you have to work to be in front of your target audience. But once you are there you will have that connection with your target audience will be connected to you and even look forward to seeing what you post about.

This makes for a very natural relationship between your brand and your followers. This organic, unforced, word of mouth type of growth and connections on Instagram is priceless. And with around 50% of Instagram users globally following brands already, that means that you are highly favoured in having your target audience follow you.

Provide Value And Show Appreciation To Your Target audience.

People are interested in you, your brand and what you do. Indulge them. Know what to post and when by posting more often and interacting with your audience. You will be able to know what they like, dislike and you can tailor your service offerings, products perfectly to them.

Build Connections with Like-Minded People

In other words, Instagram is great for networking with people that you feel may help your business or even your audience. You can also speak with celebrities, leaders in your industry and simply people that you just like that share the same visions and ideas as you.

Stay up to date with consumer trends

Because new trends are started by people before they hit the news or become global sensations. Follow certain hashtags, certain trendsetters, influencers who always have the latest scoop or even create a trend that can make your business go viral.

While building your Instagram can consist of a lot of hard work, using Instagram is worth it in the end, for you and your audience.

Are you ready to start making money from your business? Are you ready to learn skills and habits that will turn your business into a money-making machine?

If you are ready for all of this business success, get started by downloading Gaelle's Free online resources right now.

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