5 Reasons Why Your Business Will Benefit From Having a Blog

Blogs take time, money and energy to create. But the effort may be worth it to increase eyeballs onto your website, push customer engagement with you and your products. Having a blog has always been a topic of discussion (is it necessary, is it not) but a customer focused business should always consider blogging.

Drive traffic to your website

How? Search Engine Optimization or SEO for short results are largely driven by new content and relevant keywords that customers are looking for. Therefore fresh content is always helpful and a blog is a place to put it all. Especially for a small business that may not have inventory or the ability to update the site daily, adding fresh content to your website via a blog may help it place higher in search engine results than other websites, which means more visits. A blog is often cheap to run, you can boost search engine rankings, build credibility, increase website traffic and gain new business.

It helps convert that traffic into leads

Now that you have the traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads and then eventually sales. Every blog post you write is another indexed page onto your site but also onto Google and every other search engine, each post is a new opportunity to generate new business.

It helps establish authority

The best blogs answer common questions customers have. If you're consistently creating content that's helpful for your target customer, it'll help establish you as a form of authority in your industry and an expert in the eyes of your audience. Think of your blog like this:

If customers find answers to their common questions via blog posts written by you, they're much more likely to trust what you have to say, more likely to return and more likely to buy and tell people about your services.

It drives long-term results.

Because the content on your blog is always fresh, it creates a loyal customer, who often return to your website to be given new information. Because they see you as an industry expert, your customers will come to you first before going anywhere else. But also through search engines (google, bing etc..), if you have written a blog post that gets 100 unique views daily for 30 days, that is 3000 unique views which can only grow over time. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post.

Secondary Benefits of Business Blogging

Blogs are a great place to be creative, add information and say things that cannot be on the main page. Share your views on why they differ from certain things that are said in the industry or even create your own theories. Although there is a structure to blogging, it is less rigid, almost like a journal, and you can let your creativity flow.

While you might not see immediate results, over time, you'll be able to count on a predictable amount of traffic and leads for your business without any additional  investment because the work to generate that traffic and those customers is already done.

Are you ready to start making money from your business? Are you ready to learn skills and habits that will turn your business into a money-making machine?

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