The Difference Between Target Audience and Ideal Client

 Knowing who might buy from you is one thing. Knowing who will become a raving fan is another.
 
This guide by Gaelle Mokoy Coaching clarifies the crucial difference between your target audience and your ideal client. You’ll see how to map a broad audience by demographics and interests, then drill down to a high-value client persona that matches your niche products or services.
 
Packed with side-by-side diagrams and messaging templates, this resource shows when to use broad marketing strategy development tools and when to send personalized outreach that converts.
 
Coaches and small businesses learn to save ad spend, boost referrals, and build a loyal community by shifting focus from general reach to high-value client engagement.
 
Make every marketing move count with Gaelle Mokoy Coaching.